A Story Scorecard™ is a high-impact assessment designed to provide your institution with valuable data and strategic insights to improve key areas such as enrollment, retention, transfer, leadership, and student success. This unique tool leverages 20 years of communication consulting experience and our proprietary STORY 360™ framework to deliver story-driven messaging that resonates, connects, and converts.

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The Story Scorecard™ identifies gaps in your current communication strategies related to enrollment, retention, transfer, culture, leadership, and student success/equity.

It then provides tailored recommendations to enhance your institution’s performance in these key areas. Beyond identifying messaging and targeting gaps, it delivers detailed insights using our STORY 360™ strategies to improve communication effectiveness and conversion rates.

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Unlike traditional surveys, Story Scorecards™ integrates proven storytelling techniques with data-driven insights utilizing our STORY 360™ framework. This holistic approach ensures that every message resonates deeply with your target audience, maximizing engagement and impact.

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Each Story Scorecard™ is customized to address your institution’s specific goals and challenges, providing highly relevant and actionable strategic insights. Our proprietary methodologies ensure the solutions are dialed into your institution’s unique context and needs.

Institutions that execute our Story Scorecard™ recommendations can expect dramatic conversion rate improvements. Our higher education client partners have seen upwards of 317% improved conversions utilizing these strategies.

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The process involves three steps:

1. Book Your Discovery Call With X: this is a 15-minute Zoom meeting to discuss details, collect preliminary data, and determine which Story Scorecard™ is best for your institution.
2. Complete Your 30-minute Assessment: Your assessment survey will be digital or conducted via interview, depending on what type of Story Scorecard™ you sign up for.
3. Receive Your  Story Scorecard™ Strategy Report: You'll receive detailed, tailored insights and recommendations within 2-10 business days. The timing to obtain your report depends on the type of Story Scorecard™ you sign up for.

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Yes, each Story Scorecard™ is tailored to address your institution's objectives and challenges, ensuring the insights are highly relevant and actionable.

Also, keep in mind we offer three types of Story Scorecards.

1. Basic: digital assessment survey
2. Advanced: interview survey (one person/group)
3. Custom: a custom survey with multi-session interviews (multiple people & groups)

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Start by booking a 15-minute discovery call with our founder. We will discuss your institutional needs during this call and outline the next steps.

The price of a Story Scorecard™ varies depending on the type and scope of the assessment. Don't hesitate to contact us to discuss your specific needs and get a customized quote.

Start by booking a 15-minute discovery call with our founder. During this call, we will discuss your institutional needs, outline the next steps, and provide a quote.

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You'll receive your Story Scorecard™ strategy report within 2-10 business days. The timing to receive your report depends on the type of Story Scorecard™ you sign up for.

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STORY 360™ is a comprehensive communication strategy that uses targeted storytelling to connect with students at the right story, in the right place, at the right time.

STORY 360™ can boost enrollment, retention, and transfer rates by delivering personalized, relevant messages that resonate with prospective and current students.

Unlike traditional methods, STORY 360™ focuses on segmenting your audience and tailoring messages to each group, ensuring higher engagement and conversion rates.

We first clarify institutional goals, analyze the current landscape to uncover challenges, then develop your communication and marketing strategy. From there we leverage student data to create customized campaigns that speak directly to the needs and concerns of your student population.

Clients have seen significant improvements in engagement, enrollment, retention, and transfer rates, with some experiencing enrollment records and over 317% higher conversion.

The process involves sending us your priority student lists and campaign goals. We then build and launch your STORY 360™ Campaign. We report weekly on results and work in real-time with your communications team to update and refine the campaign to maximize outcomes.

If you seek professional development and capacity-building training and workshops, see the FAQ section labeled STORY 360™ Training & Workshop Questions.

Rise of a Leader is a comprehensive program designed to transform higher education institutions by empowering leaders and teams to live their leadership principles to drive better real-world outcomes.

Rise of a Leader has three phases:

• Leadership Phase: This phase begins with defining clear leadership goals and priorities, followed by a thorough diagnosis of the current state. It also includes designing a strategic plan and deploying it through continuous feedback and adjustment. Leaders are connected, aligned, and coached to Live It to Lead It.
• Team Phase: Builds on the leadership phase by establishing team goals and priorities. This phase follows the same four-part process and focuses on connecting team members, aligning around clear directives, and helping them grow into living embodiments of the institution's desired culture and values.
• Culture & Brand Phase: Integrates the work done in the leadership and team phases. This phase focuses on defining cultural and brand goals, diagnosing the current state, designing a strategic plan, and deploying it. The emphasis is on aligning behaviors and actions with brand values and ensuring the organization embodies its desired culture.

Rise of a Leader enhances leadership capabilities, strengthens team dynamics, and cultivates a cohesive organizational culture, leading to improved performance, better student engagement, and a stronger brand perception.

The program is structured into three interconnected phases: Leadership, Team, and Culture & Brand. Each phase follows a four-part process: Define, Diagnose, Design, and Deploy.

Rise of a Leader service options include:

1. Assessment and Reporting: we conduct assessments and provide detailed reports and strategy recommendations on leadership, team dynamics, culture, and brand.
2. Coaching & Consulting: we offer one-on-one and group coaching sessions for leadership and team development.
3. Training and Workshops: we conduct training sessions and workshops to engage leaders and teams.
4. Campaigns:  we implement long-term campaigns to reinforce cultural initiatives and brand values.

Rise of a Leader Initiatives Have Created:

• 57% improved engagement*
• 78% improved teamwork*
• 97% reduction in silo behavior*
• 43% improved personal execution*
• 37% reduction in cost*
• 71% improvement in sales velocity*

* ALL RISE initiatives start with specific target goals & associated metrics to measure and track real-world outcomes.

Unlike traditional programs that focus on theoretical knowledge, Rise of a Leader emphasizes actionable, living leadership principles, ensuring that knowledge is actively lived and practiced within the institution.

The program begins with a thorough assessment and diagnosis, tailoring the strategic plan and interventions specifically to your institution’s unique needs and goals.

Rise of a Leader aligns with your institution’s strategic priorities by integrating with existing initiatives and enhancing them through targeted leadership, team, and cultural development.

The program is designed to complement and enhance your current initiatives, not disrupt them. It provides a structured framework to align and strengthen your existing efforts.

Start by completing your Registration of Interest Survey.  This short survey helps us to determine if you are a good fit and officially adds you to our waiting list.

We understand waiting can be frustrating, but our in-depth work with Community Colleges means we have limited capacity and are highly selective to ensure top-quality service.

The good news is that completing the Registration of Interest connects you directly with X, our CEO. You’ll have an exclusive Discovery Call with him to discuss your institution’s needs and how we can help you elevate your institution’s leadership, culture, and performance.

While some improvements can be seen relatively quickly, substantial results typically emerge over several months as the program phases are fully implemented and integrated.

Yes, performance tracking is integral to the program. We use specific metrics and feedback loops to monitor progress and make necessary adjustments.

Yes, ongoing support is provided to ensure sustained success and continuous improvement. This includes regular check-ins, coaching, and additional training as needed.